It all started with an idea — everything old is new again and always in fashion. With that in mind The NovelTee Shirt Company produced its first retro t-shirt a little over a year ago,a throwback recalling the old nightclubs from Philly's glory days. The success of that shirt led to new designs based on old themes; popular theaters, shops, schools, neighborhoods, and vintage entertainment venues from back in the Delaware Valley's day.Soon hundreds were buying our shirts and clammoring for more styles.

We are proud to expand upon our story by creating a special collection of retro apparel offered exclusively through the Jewish Exponent. You won't find tees like these anywhere else! Enjoy the memories and visit this site often as there will be new arrivals almost every week. And please feel free to share your stories with us about great places from your past.